Lu @theluizn

Modern Day Direct Response Marketer - Amazon & TikTok Shop Growth - CPG Enthusiast The Internet Joined August 2024

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Lu @theluizn

a week ago

“Put the customer first, invent, and be patient” - Jeff Bezos

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Lu @theluizn

2 weeks ago

“Gentleman, watch your costs and the profits will take care of themselves” - Andrew Carnegie

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Bloom will be a $1B+ brand soon enough… They just launched a new creatine gummies line, which by itself is not revolutionary, but they are making it a TikTok Shop exclusive launch which is genius. If you want to crush a new launch and have an army of affiliates then do this!

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Lu @theluizn

2 weeks ago

Selling on Amazon and wondering where your profits went? Check out Amazon’s new Fee Explainer tool. To access the tool, go to the Transaction view of your Payments dashboard on Seller Center, select a transaction, and click the fee amount. Check fee definitions & calculations

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Lu @theluizn

2 weeks ago

Here are some affiliate incentive ideas that brands could use to stand out against competitors: - Higher Commission Rate - Performance Bonuses - Exclusive Early Access - Limited-Time “Boosted Commission” Weeks - Affiliate Contests - Tiered Rewards - VIP Affiliate Club …

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Lu @theluizn

2 weeks ago

“The magic is in the product, not in the copywriter’s pen. Advertising doesn’t create a product advantage. It can only convey it. No matter how skilful you are, you cannot invent a product advantage that doesn’t exist.” - Bill Burnbach Selling BAD products = recipe for disaster

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Lu @theluizn

2 weeks ago

Here’s hundreds of hours of business podcasts advice to WIN summarized for you: Obsesses over your customer -> Know more about them than they know about themselves -> Make decisions thinking from their POV -> Provide value -> Make it easy for them to choose you -> WIN!

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Lu @theluizn

2 weeks ago

This is the #1 best selling TikTok Shop video in the last 30 days with $520.45k in revenue. It’s 12 seconds long and the creator doesn’t even say anything. The product plays into the GLP-1 craze which is whole new marketing buzz word these days! Ineffective product tho…

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Lu @theluizn

2 weeks ago

If you are a DTC brand scared of launching on Amazon because of whatever excuse, then know this: 1: 1 in every 71 marketplaces sales convert to a website buyer - @ScienceSaysHQ 2: 40% of US e-commerce sales happen on Amazon - @eMarketer WHAT ARE YOU DOING?! LAUNCH ON AMAZON!

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Lu @theluizn

2 weeks ago

This is what a million dollar main image looks like! Outstanding merchandising that not only pops against competitors main images but also sells the product highlighting “keto,” “Zero Sugar” and all the “Amazing Falvors” for customers to pick from. 10/10

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Lu @theluizn

2 weeks ago

“On average, 5x as many people read the headline as read the body copy. Unless your headline sells the product, you have wasted 90% of your money." - David Ogilvy On Amazon, your headline = your main image & first few characters of your title. Make sure your main image sells!

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Lu @theluizn

2 weeks ago

Do you want to know one of the best FREE places to find hook ideas that make your TikTok shop videos $1000s? Amazon Reviews & TikTok Comment Section! This is where you find the real desires and pain points from real shoppers and ways to resonate with and help them.

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Lu @theluizn

3 weeks ago

If you sell on Amazon and you are not analyzing customer reviews for your top sellers and their competitors on a weekly basis, then you are leaving thousands on the table! Here are my favorite FREE way to do this: - Use voc.ai chrome extension - Use Chat GPT

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Lu @theluizn

3 weeks ago

Alex H delivered a masterclass of Rhetoric in yesterday’s $100M Money Models book launch. If you know you know…

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Lu @theluizn

4 weeks ago

This is the #1 best selling product on TikTok Shop with 63.5k+ orders over the last 7 days. Why does it sell so well? - 15% commission - 45% off - Strong demonstration potential - Quick before & after visual and the affiliate flywheel is underway…

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Lu @theluizn

4 weeks ago

This TikTok Shop video generated $365.1k in the last 28 days, selling a 12-piece knife set from Ninja. The hook: "Ninja is doing it again. $149 off of the Ninja Premium Neverdull Knife System." Principles: Urgency & Scarcity; Clear Value Proposition; Direct Call-to-Action.

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Lu @theluizn

4 weeks ago

Grüns sells a 28-serving pack for 4.47X the price of the #2 competitor, who sells a 30-serving pack, and Grüns makes 28X the competitor's revenue per month. Insane!

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Lu @theluizn

a month ago

TikTok shop affiliate success can be summarized into one quote by the great Charlie Munger: “Show me the incentives and I will show you the outcomes” If you know you know…

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Lu @theluizn

a month ago

So many brands on Amazon forget that it’s all about the customer. Delivering value them. Speaking their language with the creatives. Making their shopping experience better and easier. Instead most just copy what their competitors are doing which often sucks as well.

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Lu @theluizn

a month ago

No advertising can save a bad product. “The magic is in the product, not in the copywriter’s pen. Advertising doesn’t create a product advantage. It can only convey it. No matter how skilful you are, you cannot invent a product advantage that doesn’t exist.” - Bill Burnbach