tipsheet.ai @tipsheetai
Understanding the AI opportunity in advertising and marketing. Sign-up: https://t.co/JglqFMs8kF tipsheet.ai New York, NY Joined April 2025-
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Today's quick tips for Friday, September 5: * OpenAI’s deal with Shopify and AI’s unique “metacognition” is a catalyst for advertising. * Developments in the LLM world: DeepSeek Prepping an AI Agent; Anthropic's ‘red team’; OpenAI's Fidji Simo on jobs; and Copilot vs. ChatGPT. *…
Today's quick tips for Thursday, September 4: * IAB released its “AI in Advertising Use Case Map.” * Perplexity has faded at Apple as an acquisition target says Bloomberg. * Answer engine referral performance isn’t as good as traditional search. * AMP (agentic marketing…
Today's quick tips for Wednesday, September 3: * Google Search trial remedies were handed down. The court noted AI’s impact. * “Deprioritizing ads” is how Ad Age framed Perplexity's receding ad strategy. * Anthropic raised new funding at 3x its March valuation; OpenAI made a $1…
Today's quick tips for Tuesday, September 2: * Ad exec departs from Perplexity - what’s next? * OpenAI’s CEO of Applications, Fidji Simo, gave her first published interview. * Terence Kawaja said AI ads LUMAscapes are imminent. * Read new developments: Anthropic, China AI law…
Today's tipsheet is an interview with @AdSkateInc co-founder Akaash Ramakrishnan. We discussed his AI-enabled, ad creative tech startup including: * What problem is AdSkate solving? * How AdSkate’s AI works with ‘walled garden’ AIs * Use cases * Thoughts on AI and the need for…
Today's quick tips for Thursday, August 28 * Snap pitched its AI-enabled creative with performance data. * Ad Age covered, ZeroClick, an AI ad network as agentic commerce evolves. * The marketer needs to bring AI to its first-party data, not the other way around. * When it comes…
Today's tipsheet interview is with @HorizonMedia President Bob Lord. Mr. Lord spoke on a range of topics concerning his independent media agency yesterday including: * Transition to Horizon Media: IBM * Transition to Horizon Media: Democratization * AI transformation and…
Google’s Gambit and the future of the open web I’ve described Google’s ambitions with AI Overviews and AI Mode as Google’s Gambit: an attempt to utterly reform the core Search experience through AI functionality while not alienating users. The Gambit appears to be paying off.…
Today's quick tips for Tuesday, August 26 * Meta’s Midjourney deal represents a move to a modular, open AI ecosystem. * Marketers may want their own diffusion models for AI-generated creative. * CEO survey says there's CEO agreement: AI is for marketing. * Another ad tech…
Today's quick tips for Monday, August 25 * “Usage vs. training deals” with LLMs is making publishers think. * Jonathan Roberts on People's deal with OpenAI and its LLMs. * Last week’s MIT report on AI pilots and investment did not include ads. * Agencies see a bright side in AI…
Today's quick tips for Friday, August 22 * Meta released holiday Advantage+ plans for marketers. * Google extended its AI Mode agentic capabilities slightly, but no ads yet. * See an AI data-readiness checklist for brands. * A partnership brings together ad tech and two holding…
Today's quick tips for Thursday, August 21 * Report: OpenAI’s ChatGPT referrals are plummeting except for Reddit, Wikipedia and TechRadar. * AI adoption in marketing is happening slowly. * Internal marketing roles may be perfect for AI transformation “next steps." * Less…
Reddit is double-dipping Reddit is double-dipping: it is monetizing its vast corpus of data through data licensing deals while also utilizing it with a native chatbot that, in success, will increase engagement, drive impressions growth, and contribute to advertising revenue…
Today's quick tips for Tuesday, August 19 * How do AI agents shop... exactly? Read new research. * Ad Age throws cold water on the notion that AI killing search referrals. * eMarketer re-envisions Walmart’s unique AI survey data. * Another day, another story about the use of AI…
Today's quick tips for Monday, August 18 * Signal engineering is the new frontier for marketers says analyst Eric Seufert. * Developments in the LLM world: Funding, ChatGPT-5 consternation, Anthropic’s Claude release. * Marketers need to wrap their heads around the Capability…
How AI efficiency could shape ad load mobiledevmemo.com/will-ai-effici…
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