Mohan Kompella - SaaS diamond polisher, marketer @xUncutDiamonds
Using marketing to turn high-potential startups into dazzling diamonds - partnering with founders, CEOs and CMOs | @kelloggschool, @iitmadras alum linkedin.com/in/mkompella San Francisco Joined November 2022-
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Gigantic F U to two things that plague marketers: 1. Design by committee. 2. Science > art proponents. Love it! PS: 1000% ICP dependent. This copy will never work for people that buy Toyota Corollas. #marketimg #startups
Gigantic F U to two things that plague marketers: 1. Design by committee. 2. Science > art proponents. Love it! PS: 1000% ICP dependent. This copy will never work for people that buy Toyota Corollas. #marketimg #startups
Ballmer --> Satya. Slootman --> Sridhar. 'Amp it Up' --> Empathetic leadership. #SaaS #leadership
Monolith vs Best-of-Breed - What's Better? Palo Alto Networks ($PANW) was in the news this week because - on their earnings call - their CEO talked about focusing on selling an "all in one" platform to SOCs (security operations centers)...instead of selling specific parts of…
This! If you're a marketer and you don't understand your buyers' psychology - what are you even doing? Buyer psychology + ecosystem insights (don't need to outspend the competition) = superpower. #startup #marketing
This! If you're a marketer and you don't understand your buyers' psychology - what are you even doing? Buyer psychology + ecosystem insights (don't need to outspend the competition) = superpower. #startup #marketing
A lot of founders are stubborn visionaries. [Persistent, if you don't like 'stubborn'.] That's exactly what their startups need to succeed. But it also creates a #positioning + #messaging issue. Right out the gate, they want to sell customers on their vision. That's because…
#2 The best bet for startups I think is it embrace an existing category but then extend or modify it - ideally with just 1-2 words. Your prospects know which 'box' to put you in (this is HUGE, especially in B2B). You get to tout your differentiation against incumbents and…
#2 The best bet for startups I think is it embrace an existing category but then extend or modify it - ideally with just 1-2 words. Your prospects know which 'box' to put you in (this is HUGE, especially in B2B). You get to tout your differentiation against incumbents and…
#3 Creating a new category is super appealing, especially to ambitious founders and marketers. BUT...this is going to require millions of dollars, and probably 3 - 5 years of slogging (unless you've actually created a very new (type of) product that's going viral faster than an…
#3 Creating a new category is super appealing, especially to ambitious founders and marketers. BUT...this is going to require millions of dollars, and probably 3 - 5 years of slogging (unless you've actually created a very new (type of) product that's going viral faster than an…
So how should startups think about their category? They have 3 options: 1. Embrace an existing category. 2. Extend or modify an existing category. 3. Create a new category. #1 - Super hard to compete with deeply-entrenched incumbents who've spent $$$$ convincing prospects…
So how should startups think about their category? They have 3 options: 1. Embrace an existing category. 2. Extend or modify an existing category. 3. Create a new category. #1 - Super hard to compete with deeply-entrenched incumbents who've spent $$$$ convincing prospects…
Categories and startups. This is probably heresy - especially in tech circles - but every startup doesn't need to create a new category. The 'create a category' mantra, taken to it's logical conclusion, would result in about thousands of new categories every year. 40,000 -…
How to incorporate your long-term version into your main messaging? Don't. Sell "what's on the truck" today. That means focusing on that ONE repeatable use-case, only. Especially for earlier-stage startups (seed, series A). Here's the simple, basic messaging structure -…
How to incorporate your long-term version into your main messaging? Don't. Sell "what's on the truck" today. That means focusing on that ONE repeatable use-case, only. Especially for earlier-stage startups (seed, series A). Here's the simple, basic messaging structure -…
When is it OK to use jargon, buzzwords, and TLAs in your messaging? 1. For most verticals, never. 2. For some verticals though, if your buyer or influencer personas use those words every day, 100% ok to use it. Example: DevOps. You just can't market to developers without it.…
When is it OK to use jargon, buzzwords, and TLAs in your messaging? 1. For most verticals, never. 2. For some verticals though, if your buyer or influencer personas use those words every day, 100% ok to use it. Example: DevOps. You just can't market to developers without it.…
Apple is exceptionally good at this.
Messaging should be compelling. That, we can all agree with. When your messaging is compelling, prospects - read what you have to say, - get excited (if they're the ones you're targeting), and - take action. When it's not, you regret wasting the minute of your life that you…
When was the last time you read a 10-page whitepaper? So if you're a marketer - why do you want to create a 10-page whitepaper that someone's going to skim through? In 2024, consider lower-lift asset that can be gated and/or used to generate MQLs.
Marketing that does not produce revenue. Is called arts and crafts 🎨
Usually when I read posts like this, I largely agree but... j/k This is good. Read it. Bookmark it. Use it.
Usually when I read posts like this, I largely agree but... j/k This is good. Read it. Bookmark it. Use it.
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Microsoft, $MSFT, has 17% upside potential, Bank of America, $BAC, has said per BI.
The memo starts with a clear *why*: "The better you write, the higher you will go in Ogilvy & Mather. People who think well, write well. Good writing is not a natural gift. You have to learn to write well." Replace "Ogilvy & Mather" with any company and this holds true.
.@Google fired 28 employees late Wednesday after they acted like pro-hamas terrorists on Monday. Thank you Google 🇮🇱💪🏻
A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Today, consumers expect even generic toothpastes to remove plaque, prevent gum disease, and whiten teeth. What used to be novel is now table stakes.…
People invested in the way it is, are (often) violently opposed to the way it could be. #startup #founder #categorydesign
Thread of the most epic images and videos from SpaceX Starship's launches 🧵
15. Crowds watching the Starship launch from afar. Dreaming of Mars and becoming a multiplanetary species.
Marketing is simple. All you need to do is: 1. Make sure people know you exist 2. Make sure people have a problem 3. Make sure people know you can solve it 4. Make sure they have a desire to solve it 5. Make sure they have the budget to solve it Simple right? 😅
Just about every marketing problem gets solved when you can effectively answer these questions: 1. Who is your product for? 2. Why do they need it? 3. How are you different? I know a framework sells better, but when done right it can be this simple.
Customer churn is mostly a product problem, not customer success issue.
There comes a time in every CEOs life. Where she realizes her greatest barrier to growth is her current category position. #categorydesign #marketing #growthmindset
Legendary entrepreneurs are radically generous. Thank you @Benioff @salesforce 🙏🏴☠️ #Hawaii #philanthropy
the hurricane turns faster and faster but it stays perfectly calm in the eye
@xUncutDiamonds Mohan pleas ping me on LinkedIn. /in/mmohan
I nailed top $1079 $SMCI 🙏🏻
Question: Where will $SMCI top? Comment below. 👇🏻 Correct answer will be retweeted. I will go first $1078. 👇🏻
And its here - Huge news from @OpenAI Sora is an AI model that can create realistic and imaginative scenes from text instructions. openai.com/sora
Things that don't exist: • Passive income • $10 products that are worth $10 • Inbox Zero • Successful artists who aren't also successful marketers • A more valuable marketing platform than email (when done right) What else?
Someone "ABM"-d me by mailing a package containing a box with autoplay video. Yes I watched it. Lame video. Boring, cheesy. Showing like a story of an e-commerce business (irrelevant to me). Professionally narrated aka inauthentic. I didn't even look at the included booklets.…
To be a CEO, is to be legendary at sales.
You should consistently drop marketing initiatives just as you should consistently try new ones. Marketing initiatives are like TV shows ... some get stale after the first season and are only effective as mini-series. But here you are, doing a season 5 that nobody cares about.
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