Google has expanded its Message extension in Google Ads - now supporting more platforms beyond WhatsApp.
Advertisers can now connect with customers through Facebook Messenger and Zalo as conversation starters, opening up new opportunities to engage audiences where they prefer to…
🚨 From Inbox to Slack: Smarter Alerts for Google Ads 🚨
While managing multiple Google Ads scripts (URL Checker, Daily Reports, Conversion Drop alerts, etc.), I noticed one common issue: most scripts are designed to send email alerts.
But here’s the thing - I rarely check…
Expected CTR: The Silent Killer of Your Google Ads Quality Score
Quality Score: everyone knows it matters, but few know how to move the needle.
You might have a solid CTR - 10% on non-brand, for example - but still end up with a “Below Average” rating. Why? Because Google…
🚀 Are you making the most of Google Ads assets?
Ad copy grabs attention, but it’s the assets (formerly extensions) that make ads stand out, drive clicks, and improve conversions.
Here’s a quick breakdown of what’s available:
✅ Business identity: Name & logo for brand…
Sometimes, it’s the smallest messages that carry the biggest weight.
A few days ago, I received this short but powerful note from a client:
👉 “You are doing a great job 👏❤️”
It may seem simple, but words like these mean a lot - especially when you’ve been pouring your energy…
🚨 Google Ads is removing manual language targeting for Search campaigns 🚨
Starting later this year, advertisers will no longer be able to manually select languages in Search campaigns. Instead, Google’s AI will automatically detect and target user languages based on signals.…
🚨 New "Creator Partnerships" feature spotted in Google Ads - now in BETA!
Brands can now easily discover and promote YouTube creator content that mentions or features them - all from within Google Ads.
Why this matters:
✅ Streamlined access to creator videos
✅ Direct…
Google Ads Gets Smarter with AI to Fight Invalid Traffic
Google is now leveraging large language models - alongside efforts from DeepMind and Google Research - to enhance its ability to detect and block invalid traffic in real time.
These updates analyze app content, ad…
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