Basic Arts @Basic_Arts
Making companies that have no competition - this feed has now MOVED! Please follow @smithesq for more content basicarts.org London, England Joined April 2017-
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Basic Arts retweeted
One of the best newsletters I've subscribed to recently mailchi.mp/53e8061f1686/b… from @Basic_Arts @smithesq must read for just about anyone grappling with strategy + positioning on just about any brand
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Basic Arts retweeted
My TEDx talk is now LIVE. The subject? How businesses win by refusing the compete. Give it a watch / like / comment / share, all that good stuff. Love your competitors - how great businesses do strategy | Alex Smith | ... youtu.be/RZBfUkMhZdQ via @YouTube
Basic Arts retweeted
A brilliant sense-check for even the vaguest brand 'purpose' statements. Spot-on, as ever, from @Basic_Arts basicarts.org/forget-purpose…
Basic Arts retweeted
And the award for the neatest, most persuasive summary of the whole Gillette thing goes too... <drumroll>... @Basic_Arts' @smithesq basicarts.org/gillette-the-l…
Basic Arts retweeted
Great analysis on the #Gillette ad by our friends over at @Basic_Arts: bit.ly/2ANYaeU
Innovation comes in bursts, not as a constant stream: smartphones are “complete” and will now settle into similar gentle purchase and innovation cycles as TVs and cars - nymag.com/intelligencer/…
Why "big brand thinking" is poison for independents. basicarts.org/why-big-brand-…
Basic Arts retweeted
One of an accelerating number of examples of “Faux Progress”: where increased technological sophistication actually *lowers* utility. See also: face unlock. fastcompany.com/90270691/i-sti…
Interesting analysis of brand history via the emergence of the brand “Brandless” theoutline.com/post/6698/bran… via @outline
Not complicated..... though that doesn’t make it easy!
Lovely clarity with this business, to which all should aspire: The Idea of Recess 2pml.com/2018/11/19/rec…
Behind the appalling click bait headline, a story about a luxury goods “brand” that sells you products from the factories that make Prada & Gucci, but w/out the labels. May not be their factories much longer... @ChrisMatyszczyk inc.com/chris-matyszcz… via @Inc
Highly highly dubious of this idea, but it is quite interesting bloomberg.com/news/articles/…
Contrary to popular conception, it's the most monopolistic businesses that have the flexibility to innovate like this; not those mired in competitive dogfights. Competition kills innovation. @RobbieAb inc.com/robbie-abed/ne… via @Inc
Most self-identified company "weaknesses" are in reality the consequence of essential strengths - and you "fix" them at your peril... basicarts.org/the-self-loath…
How many of these brands are actually @Tesco with a different label - I.e. “fake brands”? It really brings into relief what a “brand” actually is...
HPP’s Hurdles: Why Premium Juice is Struggling and How it Can Push Ahead bevnet.com/magazine/issue… via @BevNET
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