Daniel Gonzalez @DG_AdTechNerd

Madhive's first CTV ad is officially live! From hits to misses, we will share our results every step of the way📈. See inside our campaign and follow along for live updates here: madhive.com/ctv share.madhive.social/cpsmy

Interested in working at Madhive? Discover our core values, company culture & job openings on our LinkedIn Life page. Learn more here: linkedin.com/company/madhiv… share.madhive.social/rmve6

"Unlike most DSPs, we're not selling an out-of-the-box solution. We built a configurable tech stack to connect advertisers to new streaming audiences", shares SVP of Sales, Kristin Wnuk. Read more here: bit.ly/40yHeUj share.madhive.social/pz6v4

Madhive is excited to announce a first-of-its-kind partnership with Blockgraph to expand first-party data activation capabilities for premium video and TV companies. Learn more in AdExchanger: bit.ly/487rpGY share.madhive.social/gxw5v

Madhive's Chief People Officer, Stephanie Gossage shares how she helped build Madhive's culture with empathetic leadership. Read more in Built In's latest article here: hubs.ly/Q02cSpqY0 share.madhive.social/2ak9m

The average American has eight different devices between smartphones, digital watches, laptops, & more. When someone sees an advertisement on one device, does research on another, & makes a purchase with a third, how do advertisers see the whole picture? share.madhive.social/9cbhx

Madhive joined forces with acclaimed video journalist Cleo Abram to create an exclusive content series, TV Advertising Explained. Discover the complexities of TV advertising here madhive.com/tv-advertising share.madhive.social/n5q6g

"The issue of transparency and 'who is on the couch' is one of the biggest challenges in the industry right now." Adam Helfgott, CEO of Madhive, explains how we can solve this in Adweek: share.madhive.social/2rsdq

Let's Connect at CES! Interested in meeting with the Madhive team at CES 2024? Schedule a meeting here: madhiveces2024.rsvpify.com share.madhive.social/wwgkv

In advertising, TV players are often pitted against each other. Jeff Fagel, CMO at Madhive, explains in Adweek how TV platforms can work together to come out on top. share.madhive.social/6bbkh

Welcome Ampersand CEO, Nicolle Pangis, to the Madhive Board of Directors. Nicolle's industry leadership and extensive background in TV advertising will be a driving force in the next chapter of Madhive's growth 🚀

A wine club partnered with Madhive to create CTV campaigns that would target the club's most receptive audiences. The result? A 9.75% conversion rate with roughly 8,000 visitors to the wine brand's website & 1.8 million impressions. bit.ly/3Ec8Rs1us share.madhive.social/rxquv

Earlier this week Madhive was recognized as a 2023 Deloitte Technology Fast 500™ winner🏆 We were honored to attend the award ceremony at the NYSE to celebrate this milestone. Thank you to our clients, partners, and the relentless effort of our team.

Congratulations to Madhive SVP of Sales, Kristin Wnuk, on the Cynopsis 2023 Top Woman in Media award in the Ad Superstar category 🏆 This award is dedicated to female leaders shaping the industry. Congratulations to all the winners!

"These new advertisers will bring in an entirely new pool of premium video ads, creating more liquidity in the market & helping to solve the frequency problem" says Madhive's SVP of Business Development, Luc Dumont. Read more here: bit.ly/3tdESxA share.madhive.social/ju293

Newfronts and Upfronts are on every advertiser's mind. And in recent years, it's clear that we're in the gold rush era of CTV advertising. Jeff Fagel, CMO at Madhive, recaps 2022 and gives insight into what to expect this year: pbynd.co/89p8w

Madhive and Medicx are hosting a webinar on April 11th at 12pm ET tackling how pharma brand teams can harness the power of privacy-safe personalization for CTV/OTT. Join us and register here: pbynd.co/mgd9z

Streaming is where consumers are. Adam Helfgott, CEO of Madhive, explains why evolving TV viewership is causing local advertisers to buy CTV advertising in order to maintain the same reach on the local level. Check out the full interview here: pbynd.co/27tqq

The Super Bowl always gets people talking, not just for the game but for the commercials. Which brand stood out most and caused Jeff Fagel, CMO at Madhive, to say, "They got us: We thought the dog sat on the remote again"? Find the answer here: pbynd.co/7jkvv

Advertisers can now tailor both content and commercials to each viewer on TV. Wondering how? Tracking pixels. Learn how you can use them to supercharge your campaigns in this Madhive article: pbynd.co/299dk