Tom Davis @DataminingGuru

CTO and data scientist at a small startup company, helping clients get actionable insights from #bigdata bit.ly/30LvcYi Arlington, TX Joined May 2017

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A Data Guy @OceanBigData

6 years ago

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

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Analytics Infinity @AnalyticsInfini

6 years ago

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

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IBM @IBM

6 years ago

CEO Ginni Rometty discusses the importance of building relevant skills in an era where technology will affect every job: cnb.cx/2Wkzl68

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Analytics Infinity @AnalyticsInfini

6 years ago

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

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Data Analytics @UgcResearch

6 years ago

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

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A Data Guy @OceanBigData

6 years ago

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

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Text Mining with #AI @MmyDigital

6 years ago

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

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Life is probabilistic! @MarketingText

6 years ago

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

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Text Mining and Mktg @MarketingMining

6 years ago

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

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Chief Data Scientist @BigData2Action

6 years ago

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

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Data Analytics @UgcResearch

6 years ago

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

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Marketing Professor @DrQuantitative

6 years ago

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

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Tom Davis @DataminingGuru

7 years ago

Brands can leverage #bigdata and #ArtificialIntelligence to boost their marketing: thinkwithgoogle.com/advertising-ch… by @ThinkwithGoogle

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Tom Davis @DataminingGuru

7 years ago

What is "Information" in machine learning: "Let E be some event which occurs with probability P(E). If we are told that E has occurred, then we say that we have received I(E) ... bits of information." from cs.cmu.edu/~roni/10601-sl…

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SAP @SAP

7 years ago

It all started with a spark of inspiration from a video game. The result is a whole new way of interacting with software. Learn about SAP Inscribe: spr.ly/6018DowYE

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IBM @IBM

7 years ago

Watch Ginni Rometty’s #Cebit18 keynote on #AI, data responsibility and the era of exponential learning here: ibm.co/2tc4EQb

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Tom Davis @DataminingGuru

7 years ago

Can artificial intelligence (#AI) truly decipher human emotions? theconversation.com/will-ai-ever-u…

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Ad Age @adage

8 years ago

.@McDonalds kicks off the national marketing of its new $1 $2 $3 Dollar Menu with traditional and social media campaigns meant to educate customers about its latest value play: bit.ly/2Eo9rSB