Event Marketer @EventMarketer
For creators of the brand experience. https://t.co/YYiP956uWL eventmarketer.com Norwalk, CT Joined November 2008-
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News Brief: This week’s hot takes on hot topics in experiential marketing cover Save Summer SmashCams, laundromat sampling and Gold Squads. tinyurl.com/42m4fesd
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Underarm ambassadors, high tea, comedic referees and bodegas... Here’s what caught our eye during this year’s #usopen.🎾 tinyurl.com/5n93erpm
Meet the 2025 B-to-B Dream Team, presented by Mosaic! All year, we’re checking in with 12 honorees to explore the timeliest topics, challenges and triumphs of b-to-b #eventprofs. Say hello to this month’s all-star—Kelsey Schneider of @GEHealthCare. tinyurl.com/3shap64d
From a Cat Cafe to a Zen Garden, @Elanco's multi-exhibit presence at #VMX2025 helped the brand connect with veterinarians in personalized, memorable ways. tinyurl.com/mrj5vbkk
At #Summerfest, swimming, kayaking, splashpads for kids, and misting stations all gave official bandage sponsor @Band_Aid_Brand_ a chance to demo its new waterproof technology. tinyurl.com/3e3yreyx
A walk-in freezer and frozen dessert sampling are welcome experiences after rocking out at a Lollapalooza. So Delicious invited fans to “dairy free their minds” inside a pint-themed pop-up. tinyurl.com/yc28965j
At its higher ed Vineyard Summit,@collegevine deployed personal AI concierges that offered every last attendee a tailored experience. We break down five technology takeaways. tinyurl.com/33nhufnc
What’s on our #experientialmarketing radar this week: -@Hertz unleashes the Gold Squad to comfort travelers -@gochomps activates the Protein Pit Stop -Consumers “Eat, Rinse, Repeat” at a laundromat -SUNBOY urges consumers to fight “fall creep” tinyurl.com/42m4fesd
🛍️Experiential Trend of the Week—This week we’re talking about virtual try-ons... tinyurl.com/3tcfw4fn
With soccer growing in popularity among Gen Z, Kyle Watson, CMO of Celsius, shares how the brand’s MLS partnership is reaching new audiences. tinyurl.com/yvkahftv
From a Cat Cafe to a Zen Garden, Elanco's multi-exhibit presence at #VMX2025 helped the brand connect with veterinarians in personalized, memorable ways. We tapped conferences & events manager Debra Smith for the scoop on the strategy. tinyurl.com/mrj5vbkk
A walk-in freezer and frozen dessert sampling are welcome experiences after rocking out at a Lollapalooza all day. So Delicious invited fans to “dairy free their minds” inside a pint-themed pop-up. tinyurl.com/yc28965j
Live podcast productions that offer in-depth and in-person conversations are “must-see” by nature. Here’s how the “Acquired” pod, presented by J.P. Morgan, brought its second annual podcast show to life at Radio City Music Hall. tinyurl.com/3ururaa2
From a Cat Cafe to a Zen Garden, Elanco's multi-exhibit presence at #VMX2025 helped the brand connect with veterinarians in personalized, memorable ways. tinyurl.com/mrj5vbkk
Comic-Con recap: EM’s editors bypassed the convention center in search of the best activations around the Gaslamp District. Here’s what we loved. tinyurl.com/3x3admv7
🎙️ Event Peeps Podcast—Comic-Con Edition! Laugh with us as we recount our run-ins with murderous clowns, alien jump scares, rock stars, cheeky Fun Enforcers and cosplayers. tinyurl.com/2jwmnu36
At #Summerfest, swimming, kayaking, splashpads for kids, and misting stations all gave official bandage sponsor Band-Aid a chance to demo its new waterproof technology. Full story: tinyurl.com/3e3yreyx
🍿Experiential Trend of the Week—This week we're talking about cinematic campaigns... tinyurl.com/2ceff3nv
More than 1,000 consumers in L.A. were blessed with dollar bills by Jamba’s roving street teams this summer. Here’s how the brand wins with guerrilla tactics. tinyurl.com/2p3tthzz
What’s on our #experientialmarketing radar this week: -TREsemmé urges Gen Z to GTFO of bed 🪮 -The Valkyries’ new mascot hatches🐦⬛ -Subway and Netflix pop-up a “Happy Place” ⛳️ -McDonaldland makes a comeback 🤡 -Gui Gui’s Slime Boutique 🛍️ tinyurl.com/4bpepbvu
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