Marketing & Technology Research @MarTech_lit

Sharing research at the intersection of Marketing & Technology. IoT, AI, Robots, chatbots, AR/VR, wearables, SST & much more! (not associated with any journal) United States Joined March 2020

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AMA Technology SIG @AMATechSIG

4 years ago

A variety of new articles on tech in marketing are out this week, with CB featured techsigarticles.blogspot.com/2021/07/week-2…

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Dr. Nisreen Ameen @ameen_nisreen

5 years ago

Delighted to share our @SameerHosany @AliTarhini paper titled '#Consumer #interaction with cutting-edge #technologies:Implications for #futureresearch' in #computers in #HumanBehavior. @comp_science @MarTech_lit @ELSpsychology @ElsevierConnect Free access authors.elsevier.com/a/1cjF82f%7EUW…

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Marketing & Technology Research @MarTech_lit

5 years ago

A strategic framework for artificial intelligence in marketing link.springer.com/article/10.100… read the article to know how mechanical, thinking, and feeling #AI can be used in marketing strategically.

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Marketing & Technology Research @MarTech_lit

5 years ago

journals.sagepub.com/doi/full/10.11…

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Marketing & Technology Research @MarTech_lit

5 years ago

So what’s the deal with anthropomorphized robots? Should we do it or not? What determines consumer reactions? Why? Read this meta-analysis in @JAMS_updates to know all about the moderators and a fantastic future research agenda on the topic. #AI #Robots idp.springer.com/authorize?resp…

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Marketing & Technology Research @MarTech_lit

5 years ago

The AMA Tech SIG has recently picked up the pace and is actively sharing new articles. That has caused an identity crisis here since our account was created to fill that gap when TechSIG was slower. What would you like to see here?

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AMA Journals @ama_journals

5 years ago

#AI-driven recommendations are all the rage in #ecommerce. Do they work best for utilitarian purchases like wheelbarrows or hedonic purchases like designer shoes? Find out: buff.ly/33bBT8W Full JM article: buff.ly/3fsPQo5 #MarketingAcad @longoni_chiara @lucacian

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International Journal of Research in Marketing @IJRMktg

5 years ago

AI is becoming an increasingly important part of Marketing. Ma and Sun overview the most common methods of machine learning and set out a research agenda in 5 aspects of Marketing: method, data, usage, issue, and theory. #machinelearning #marketing #data sciencedirect.com/science/articl…

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Marketing & Technology Research @MarTech_lit

5 years ago

Could #MarTech get any better than this? Don’t miss this: JBR paper on #AI in marketing by @JochenWirtz and colleagues. Using topic modeling, they identify 10 themes among the publications thus far and offer suggestions for future. sciencedirect.com/science/articl…

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Marketing & Technology Research @MarTech_lit

5 years ago

Don’t miss the deadline for this CFP on living and working with #Robots in service frontline

AMASERVSIG @amaservsig

5 years ago

Don’t miss the deadline for this CFP on living and working with #Robots in service frontline

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Marketing & Technology Research @MarTech_lit

5 years ago

🚨Dissertation Competition🚨 Marketing PhD students with dissertation topics on technology and/or innovation, check this call by @AOM_TIM

AOM TIM Division @AOM_TIM

5 years ago

🚨Dissertation Competition🚨 Marketing PhD students with dissertation topics on technology and/or innovation, check this call by @AOM_TIM

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JoSM @J_o_SM

5 years ago

Be sure to check out JOSM’s latest special issue “New Frontiers in Digital Media Services” (Volume 3, Issue 3) guest edited by Werner Kunz and Gianfranco Walsh: emerald.com/insight/public…

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Marketing & Technology Research @MarTech_lit

5 years ago

Should we consider consumers’ opinion in shaping ethics of #AI/technology? Does asking consumers about negative outcomes of #AI scare them off of future #AI adoption? Read this fascinating thread by @iyadrahwan which includes their published research findings on these matters

Iyad Rahwan | إياد رهوان @iyadrahwan

5 years ago

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Marketing & Technology Research @MarTech_lit

5 years ago

This paper by @ameen_nisreen @AliTarhini & colleagues addresses AI-enabled consumer experience and its antecedents related to commitment, trust, & quality using survey data & SEM method. sciencedirect.com/science/articl…

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Marketing & Technology Research @MarTech_lit

5 years ago

Can #AI coach your staff? Who would benefit most from such training? New JM article shows the results of 3 field experiments using #AI coaches (vs. human vs. human&AI assemblage) on sales agent learning & performance within #FinTech industry.

AMA Journals @ama_journals

5 years ago

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Marketing & Technology Research @MarTech_lit

5 years ago

B2B matketers: It’s time to embrace #DigitalMarketing toolbox! Paper on “digital marketing capabilities gap” provides a 20 year review & research agenda on the topic & discusses 4 themes: channels social media digital relationships digital technologies sciencedirect.com/science/articl…!

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Marketing & Technology Research @MarTech_lit

5 years ago

Someone put our thoughts into words! New article from @followstefanie (one of our favorite people on planet) and Karen Robson. Discussing the potentional of #drones in impacting marketing. They offer potential areas for research on this technology.👏👏 link.springer.com/article/10.100…