Okapi @Okapi_Digital
Turning over rocks to find winners 🪨 TMT, Games, Consumer. New York, USA Joined February 2017-
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How I feel logging into Twitter for my quarterly $APP victory lap (thanks Adam I love you -- approaching +2,000% 😂) I have to admit I finally sold ~20% of my position before the print... feeling stupid
How I feel logging into Twitter for my quarterly $APP victory lap (thanks Adam I love you -- approaching +2,000% 😂) I have to admit I finally sold ~20% of my position before the print... feeling stupid https://t.co/uunwzCK1du
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Okapi retweeted
Our @AppLovin results: outperforming Meta on CPA and AOV at $1k/day. Here's a screenshot with some data: $14,940.34 spend $27,091.29 attributable revenue in a standalone funnel 1.81% ROAS (considered above average attributed to an ad channel) $180-$220 AOV (above average)…
Okapi retweeted
We’ve officially spent more on AppLovin MTD than Meta…. Y’all seriously need to get on this channel 📈💰
Okapi retweeted
One of our brands will probably be spending ~30%+ of budgets on AppLovin by January. Kind of wild. I wonder how FB will respond.
Okapi retweeted
🍃🍄 November @drinkbrez | Month 19 📆 • $3,522,370.58 in Revenue (+16%) 🔔😮💨 • 13,544 New Customers 👀 • Meta, Google, Amazon, AppLovin, X, Snapchat, Email, Subscription, Retail, & WoM 💯 • Subscription: ~35% of Revenue 🫡 • Ad Spend: $1,260,022.37 💸 • bCAC: ~$40 |…
🍃🍄 November @drinkbrez | Month 19 📆 • $3,522,370.58 in Revenue (+16%) 🔔😮💨 • 13,544 New Customers 👀 • Meta, Google, Amazon, AppLovin, X, Snapchat, Email, Subscription, Retail, & WoM 💯 • Subscription: ~35% of Revenue 🫡 • Ad Spend: $1,260,022.37 💸 • bCAC: ~$40 |… https://t.co/Jx3DCPYfjL
Okapi retweeted
We finished the month off spending about $219,000 on applovin (first month we were on it) That’s half of what we spent on meta (500k) That shit is very real and it’s going to be worth testing for a lot of brands. Shheeeeshhhh 😮💨
Okapi retweeted
Just saw the first really compelling case for Applovin in the wild on a @triplewhale consulting call. - Brand that is VERY good at Digitial advertising - Applovin is the second largest channel behind Meta (and not far behind) - Meta overall CPA is much better, but if you…
$APP not added to the S&P 500… I hope they have fun staying Standard & POOR
Okapi retweeted
5 TABLE STAKES ESSENTIALS APPLOVIN ($APP) STILL HAS NOT CAPITALIZED ON.... THAT SHOULD ONLY IMPROVE ECOM AD PERFORMANCE: 1️⃣ 3rd Party CAPI integration (Blotout, Elevar) 2️⃣ Shopify integration to allow for catalog ads/SKU data sync, as well as 1P data sharing (which APP still…
Sellside $APP guys - someone write a note comparing time spend in FB’s apps to AppLovin’s network. Calculate the TAM growth there is if ecomm really works as it looks like it is. I promise you will generate a lot of calls.
Could be nothing… Or could be exponential growth in AppLovin’s TAM. $APP
Could be nothing… Or could be exponential growth in AppLovin’s TAM. $APP
$APP
Okapi retweeted
BFCM week for us so far: Meta: Volume Google: Efficiency Applovin: Santa comes early :)
$APP
$APP
Okapi retweeted
AppLovin x Haus experiment status We will have a lot more data soon and plan to publish a full report with more learnings in December. If you want an objective view of this channel, wait for that. If you’re impatient like me, follow along. In the meantime… Please don’t: -…
Okapi retweeted
Everybody is talking about Applovin right now. I think we were one of the first DTC brands spending on it. We’re not spending a ton compared to some, but on some days it gets to 20% of our spend. We are the second Haus customer to run a holdout, which is underway. And we got…
Okapi retweeted
@iamshackelford Tell them to take my $. Crossing $20k/day L7 this week
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