According to @gwidotcom, the amount of consumers who list the environment as a key factor in their purchasing decisions has fallen. Out of 1.8M surveyed (ages 16 to 64), the amount of people who expect brands to be eco-friendly has dropped from 40% in 2020, to 35% in 2022.
According to @gwidotcom, the amount of consumers who list the environment as a key factor in their purchasing decisions has fallen. Out of 1.8M surveyed (ages 16 to 64), the amount of people who expect brands to be eco-friendly has dropped from 40% in 2020, to 35% in 2022.
@SarahLevinger @gwidotcom It's really very interesting to see such a high correlation.
@OscarPaytonAMS @gwidotcom Crazy, right? Turns out the behavior of the many really does affect the behavior of the few 😅
@SarahLevinger @gwidotcom Yeah definitely and also that a lot of the environmental considerations goes out the window when peoples lifestyle get a bit more rough.