Barry Frey @barryfrey
Media Evangelist | Strategist for Digital Companies | President & CEO of @DPAAglobal linkedin.com/in/barryfrey1 New York, USA Joined January 2009-
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Taylor Swift drops an album at midnight? A smart brand has a #DOOH campaign on the street by lunch. ⏱️ Programmatic DOOH = real-time relevance + cultural agility. It's buying up 55% in major U.S. cities as of 2025. The key: Be seen when it matters. ✅ globalgrowthinsights.com/market-reports…
Big news in #OOH: @pattisonoutdoor is launching Planting it Forward, Canada’s first national tree-planting program tied to billboard structures. 1 tree for every static billboard = 20,000 seedlings by 2028 .🌲 @TreeCanada
Smaller pixel pitch ≠ better. In #DOOH, the right display is all about context. Start with people, not pixels. 🧠 🖥️ If your viewers are 2.5m away, they won’t notice the difference between P1.2 and P2.5, but your budget will.
Smaller pixel pitch ≠ better. In #DOOH, the right display is all about context. Start with people, not pixels. 🧠 🖥️ If your viewers are 2.5m away, they won’t notice the difference between P1.2 and P2.5, but your budget will.
#OOH isn't just for seeing anymore...👀 Why not bring in more of the senses? Genius move from Rare Beauty and Shopify to bring in the "scratch-and-sniff" element! @modernretail modernretail.co/marketing/rare…
The #DOOH market is jumping from $23.6B → $65.4B by 2033. That's some real momentum. What’s behind it? 👉🏻 AI 👉🏻 Location-based ads 👉🏻 Smarter screens 👉🏻 Mobile-first consumers The #FutureOfMedia is on the move. @growthggi globalgrowthinsights.com/market-reports…
📍 Spotted on the Sunset Strip: West Hollywood's first 3D anamorphic #DigitalBillboard. This 2,500 sq. ft. cube-like LED display is a beautiful example of advertising and public art coming together! @SCNmag avnetwork.com/news/lighting-…
Friendly reminder: your DOOH screen is only as good as its signal. 📶 IoT is quietly becoming the real MVP of digital signage with its remote fixes, real-time diagnostics, and reliable reporting. It’s not flashy, but it’s the foundation.
Friendly reminder: your DOOH screen is only as good as its signal. 📶 IoT is quietly becoming the real MVP of digital signage with its remote fixes, real-time diagnostics, and reliable reporting. It’s not flashy, but it’s the foundation.
From siloed screens to connected #DOOH ecosystems, #DigitalSignage is evolving... fast! 🚀 Consumers aren’t home; they’re mobile & engaged. Advertisers, it’s time to meet them where they are with smarter, real-time messaging.
From siloed screens to connected #DOOH ecosystems, #DigitalSignage is evolving... fast! 🚀 Consumers aren’t home; they’re mobile & engaged. Advertisers, it’s time to meet them where they are with smarter, real-time messaging.
The U.S. #OOH market is projected to reach $41.82 billion in 2025, powered by #AI. Think: ✅ Dynamic ads that adapt to weather/time/location ✅ Smarter targeting ✅ Faster rollouts ✅ Messaging that connects with on-the-go consumers statista.com/outlook/amo/ad…
#DOOH has a superpower traditional media can’t match: hyperlocal cultural connection. From local festivals to community art, DOOH shows up in real places, in real time, with real resonance. Because cookie-cutter ≠ culture. 🎯
New research shows premium large-format #DOOH grabs 5x more attention than digital channels and holds it 8x longer than online ads. The result? 2.5x higher brand recall & 32% boost in desirability. Time to rethink your media mix! @moreaboutads moreaboutadvertising.com/2025/06/the-at…
Insights from #InfoComm: ✅ AI is reshaping digital signage ✅ Displays are getting more complex and more user-friendly ✅ Power efficiency is the next big frontier Bottom line: Innovation is cool, but the goal is simple: make the customer feel special. 💡✨ #DOOH
Meta’s AI-driven ads on Facebook, Instagram & WhatsApp mirror #DOOH’s evolution. Both use AI for real-time, dynamic, personalized ads that adapt to audience & context. Human oversight remains key to keep it ethical. #AdTech
Imagine stopping at a digital ad and receiving an instant posture check. That's exactly what happened with the "Your Posture is Your Future" campaign. It's amazing to see #OOH turn into a tool for public health. Creativity & education. 👏 mediapost.com/publications/a…
AI is shaking up #DOOH with ads that change with weather, crowds, or who’s walking by. 🌦️👀 But with great AI power comes great responsibility. If you’re using AI-powered DOOH, knowing the EU’s rules is a must. Let’s push boundaries—responsibly. @Reuters reuters.com/technology/tec…
As cable fades to black, brands are chasing attention where it sticks. 📺 #DOOH is unavoidable—on the street, in transit, in-store. If your ads can be skipped, are they really being seen? 🤔
Not all screens are created equal. 🖥️ 🎯 If you want to own the best digital real estate (Times Square, Fifth Ave, those “can’t-miss-it” spots), you need guaranteed access. Programmatic #DOOH isn’t just smart. It’s how you call dibs on the best views.
Not all screens are created equal. 🖥️ 🎯 If you want to own the best digital real estate (Times Square, Fifth Ave, those “can’t-miss-it” spots), you need guaranteed access. Programmatic #DOOH isn’t just smart. It’s how you call dibs on the best views.
June was a busy (and hot 🔥) month for #DOOH. One of my favorite stats? Premium large-format digital OOH gains 5x more attention on average than online digital formats, @OceanOutdoorUK. billboardinsider.com/large-format-d…
If you’re not tracking how your customers spend, you’re basically guessing with your eyes closed... 🙈 Smart brands use spending data to personalize, improve, and predict what’s next, and that’s where you find success. #KnowYourCustomer entrepreneur.com/growing-a-busi…
Billboards don’t blink. 👁️ They don’t skip. ⏩ They don’t get blocked. 🚫 As media becomes more fragmented and consumers continue to go mobile, #DOOH stands out as the last true mass reach platform—now smarter, faster, and more measurable than ever. #AdTech #ConsumerEngagement
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