CS Research @csresearch
Official Credit Suisse Research feed. Insights & Forecasts from our Award Winning Economists, Strategists and Analysts. Disclosures: https://t.co/YbjrBNUhNN credit-suisse.com Global Joined August 2009-
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8/ We see digital dominating growth in US advertising, with share reaching just under 60% by 2030 #FutureOfAdvertising
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7/73%-82% of respondents to our global CMO survey highlighted concerns about view-ability, ad fraud, ad blocking and transparency
5/Only 51% of respondents to our global CMO survey said ROI of social media campaigns was higher than traditional media #FutureOfAdvertising
4/By 2030, we see US marketing spend split between brand building and call to action campaigns, with just under 60% on digital platforms
3/Open AP allows advertisers to define audiences for ad buys across Fox, Turner and Viacom networks #FutureOfAdvertising
2/Digital advertising is already in the sweet spot of performance for advertisers. Targeted linear is moving TV in digital’s direction
New $CS Research from our Global Media Team led by Omar Sheikh, addresses the #FutureOfAdvertising
$CS view: "Our Euro area GDP growth forecast is 2.0% in 2017, above consensus estimates on 1.5%" @CSEUEconomics
The growth of #startups lead by #women is evident: In 2015, women in the U.S. received 23% of all angel funding #CSGender3000
Are women entrepreneurs getting more of a share of the investments coming from VCs? YES #startups, #VC, #CSGender3000
Women in #venturecapital: Among the top-100 #VC firms globally, just 7% of the partners are women
Here’s why we feel the outlook for women in #venturecapital looks good #VC, #Startups #CSGender3000
How gender diverse are #venturecapital firms? Generally speaking, the answer is very little #VC, #startup #CSGender3000
We outline what we can learn from women’s' high concentration within the #microfinance sector #GenderParity #CSGender3000
#Microfinance sector: Vast difference in key factors for loan approval btw male and female loan officers
#Microfinance sector: Female CEOs is close to 30%; 7X higher than the 3.9% of female CEOs in the #CSGender3000 #GenderEquality
#Microfinance: Female CEOs is close to 30%, female lending officers represent 35-65% of the total and 60-70% of clients are women
#Gender in #microfinance: Gender difference in microfinance is striking #Genderdiversity #womenrule
#CSGender3000: M&A Strategy of new male and female CEOs varies dramatically 3 years post transition; 136 vs. 2,114 #mergers
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