Guy Fitzpatrick @guyfitzpatrick3
I’m into digital marketing | Tweets about driving growth through better marketing | Prev @Mozilla, @99designs | Retired AeroPress competitor ☕️🏆 Berlin, Germany Joined May 2012-
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I’m not sure who needs to hear this, but your company is not remote-first if you require all employees to be based in the same city. It’s pretty much the opposite.
An underrated growth hack for most marketing decisions is taking a moment to consider: - What’s the intended impact? - What’s the estimated effort? - How does this weigh up against the rest of the backlog? This will keep you and your team focused on the right priorities.
What's the impact? How much effort is required? Does it help us get closer to reaching our goals? Taking a moment to consider these questions really helps you to stay focused on the things that matter.
What do you struggle with when it comes to digital marketing?
Growth hacks often act as distractions. They provide little value if you don't have the right foundations in place. Building solid digital foundations > Searching for wishful silver bullets
Blue Ocean Strategy is a game changer in competition mindset. Best takeaway: Consider the context in which your product or service is used. What happens before, during & after? What are the painpoints? How can you can you eliminate these through a complementary offering?
Timeless advice on persuasive messaging: „The way to get people to care is to provide context“ - Chip & Dan Heath, Made to Stick

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