Lara McCulloch @laramcculloch
Brand Positioning Strategist + Fractional CMO helping 6-8-figure businesses grow by creating disruptive brand narratives. Founder #eventprofs. laramcculloch.com Canada Joined December 2008-
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If you live in Canada, check this out! I entered a contest to win a $22,000 bunkie. You can too! Contest ends Jan 28, 2024. via bunkielife contest.bunkielife.com/ref/65ada9f071…
3 amazing tools I use to run & optimize my business.
Just posted a photo @ Rome, Italy instagram.com/p/CmB7DCWukS_/…
Be prepared for sea grapes to be in every trend-driven restaurant’s menu.
Just posted a photo instagram.com/p/Cikcy5RuXUC/…
How to use disruptive language to differentiate your brand. See the full video here: vm.tiktok.com/ZMNWBB8Q6/
A beautiful day put on by Stu + Amy McLaren to benefit their charity @villageimpact. Happy to say that our rag tag team came this close 🤏 to making it to the finals of the obstacle race, but were edged out by some amazing teams.
How do I become the market leader? Big question. And it generally comes down to picking 1 of 3 business strategies. But did you know that most small businesses don’t spend the time upfront thinking about their… instagram.com/p/CAVBYnahZXy/…
The #1 shift to get more sales? Most people make the mistake of answering questions like: “What do you do?” with the wrong answer. Answers that leave money on the table. Are you ready to close more… instagram.com/p/CASma-1hArf/…
I’m constantly hearing my clients talk about overwhelm. The overwhelm of suddenly becoming a teacher, full-time parent, pivoting the business, trying to serve clients who are struggling with their businesses (and… instagram.com/p/CAP6jzQHvHc/…
Everyone wants to know how their business will be impacted by Covid-19. Will it fight to survive? Will it thrive? Harvard Business Review did research with almost 5,000 companies and what they learned can have a… instagram.com/p/CAOBoRnn382/…
Everyone wants to know... what’s next, after Covid-19. What will the world look like, how will it operate, what industries will thrive and which ones will fight to survive? There’s actually an even better question… instagram.com/p/CAAQ6t6Hpnj/…
It’s easy to feel uncertain about how your brand should react in today’s new landscape. In this Part 2 from my last post, I’ll answer this challenge for you. I’d love to hear your thoughts. Oh, and yah a small… instagram.com/p/B_-s-djnetS/…
Believe me. I'm amazing. <- Here's a big mistake you're likely making in your sales pitch laramcculloch.com/believe-im-ama… #eventprofs
What makes a great strategist? ow.ly/sZYp504nrOy
How to become totally, utterly irreplaceable ow.ly/fOyv504nrOC
The Brand is Dead. Long Live The Brand. ow.ly/V1OL504nrOs
Success may mean staying true to what you know is true ow.ly/bpMb504nrOG
Julius Solaris @tojulius
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PCMA @pcmahq
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Fractional Executive .. @FractionExecs
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Amit Panchal @go2amitech
3K Followers 692 Following CEO @allevents_in - Helping 15 million people discover events of their interest, globally. #StayHappening #eventprofs #tech #eventmarketing
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ftw @weareftwltd
260 Followers 1K Following Removing the stress and uncertainty from event management. It's for the win. Conference News’ Small Agency Of The Year 2022 🏆
RX @RXGlobal_
14K Followers 2K Following Hi, nice to tweet you! Check out the latest #RXEvents & #EventIndustry news here📰 📸IG: rxglobal_ #RXers #Eventprofs
Educators Insurance A.. @EIAInsurance
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Kelvin P | Fractional.. @KelvinsMBA
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TV Executive: @CNN We need a young, fun & happening artist to bring in the year with joy and fun. CNN: How about Paul Anka singing a terrible cover of the worst John Lennon song ever about 20 blocks away from where he was gunned down TV Executive: Exactly this #HappyNewYear
Paul Anka ushers in 1954 in time Times Square. Wait. I’m being told it’s 2024.
Who tf said we wanted to hear Paul Anka in our last few minutes of 2023?! 😭
A beautiful day put on by Stu + Amy McLaren to benefit their charity @villageimpact. Happy to say that our rag tag team came this close 🤏 to making it to the finals of the obstacle race, but were edged out by some amazing teams.
82% of buyers accept meetings from sellers who cold call. Here’s a quick lesson on what we can learn about cold contact from an 11 year old dog walker. Full video here: vm.tiktok.com/ZMNckGq58/
Thanks @Franciscocrz & @NotionHQ 😍
How to use disruptive language to differentiate your brand. See the full video here: vm.tiktok.com/ZMNWBB8Q6/
It’s easy to feel uncertain about how your brand should react in today’s new landscape. In this Part 2 from my last post, I’ll answer this challenge for you. I’d love to hear your thoughts. Oh, and yah a small… instagram.com/p/B_-s-djnetS/…
Everyone wants to know... what’s next, after Covid-19. What will the world look like, how will it operate, what industries will thrive and which ones will fight to survive? There’s actually an even better question… instagram.com/p/CAAQ6t6Hpnj/…
"We push out content as fast as we can and it's half-assed content. And we wonder why nobody engages with us." - @laramcculloch #GoWest2020 #GoWestLive
I have to say, it’s a little intimidating to follow @laramcculloch at #GOWEST2020. Loving her content though, the disruptive cure is an amazing concept!
Seriously fantastic talk by @laramcculloch at #gowest2020 ! I’ll be heading to her breakout this afternoon! Anyone meeting me there?? #disruptivecure #eventprofs
“A disruptive cure is more important today than ever” - Solid points from @laramcculloch this morning at @GoWestLive, can’t wait to hear more this afternoon! 👌💡@VICCNanaimo #MeetingsNanaimo #EventProf #EventTech #ConferencesNanaimo #GoWest2020 #NanaimoEvents
@miguelseven @laramcculloch @GoWestLive She was amazing Miguel, but pretty sure you hold your own as well 😀. Thanks for the great social media info!!!!
Great start to @GoWestLive at @yegconvention with @davidadler @laramcculloch @miguelleves @IMEXMiguel #gowest2020 #eventprofs more to come
Class is in session 🤓🍎 for @laramcculloch presentation👍🏻Awesome #classroom setup @onewestevents @FMAVCanada @yegconvention @GoWestLive #GoWest2020 #eventprofs
In #theclassroom with @laramcculloch and Microniching!!! I’m so ready for this for #2020!! #GoWest2020
#GOWEST2020 was a fantastic event for #eventprofs across Canada! I've detailed 6 highlights of the show, but excited to hear what YOUR highlights were as well!! conferencesource.net/5-reasons-why-… @timewisesays @APlaxen @laramcculloch @DustinWestling
@lcalderwood @laramcculloch She was fabulous. Great framework to differentiate our value proposition.
How to go “From Commodity to Coveted” with @laramcculloch burlingtoncofc #wonderwomen #iwd2020 @ Royal Botanical Gardens instagram.com/p/B9UZLiSHenD/…
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