Saffron Brand Consultants @saffronbc
We are an independent global consultancy dedicated to making brand memorable. saffron-consultants.com LDN, MAD, VIE, IST Joined July 2009-
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🌟 Congratulations to @Bakcell on launching the new brand we created together. 🚀 Learn more: saffron-consultants.com/journal/a-new-…
We worked with @EngelVoelkersHQ on their first major rebrand in 40 years, including refreshing their iconic villa logo, wordmark and crafting a bespoke typeface in collaboration with @DaltonMaag. 👉 Read the full case study: saffron-consultants.com/work/engel-and…
Can we adopt sustainable new-age materials? Some of these crucial questions will be answered at Fast Company Middle East’s Innovation by Design Summit on April 24, 2024 at Doha Design District in partnership with @MsheirebDoha. Register for 2025: bit.ly/3xKNG00
Saffron's Luz Erhardt contributes to @CityAM on the importance of branding decisions for business, especially now that a new UK legal precedent may lead to more trademark disputes. cityam.com/after-lidl-v-t…
Airlines get you where you need to go. We get airlines where they need to be. ✈️ See all of the work across strategy, design and product: saffron-consultants.com/work/industry/… @GulfAir @volotea @vueling
Why memorable brands succeed, why different isn’t always better & more insights from Brand Managers Day 2024 in Tel Aviv. saffron-consultants.com/journal/brand-…
How can Macy’s survive the shift to online shopping? Insights on how one of the world's most iconic department stores can make a comeback from our Executive Director of Strategy Fernando Ortiz Ehmann, on @QuirksMR. quirks.com/articles/macy-…
Is Erewhon the epitome of wellness culture or just a pricey passing fad? With annual revenue of around £150 million, Saffron’s Morgan Holt told @ELLEUK that brands can’t afford to wait around to find out.
Is Erewhon the epitome of wellness culture or just a pricey passing fad? With annual revenue of around £150 million, Saffron’s Morgan Holt told @ELLEUK that brands can’t afford to wait around to find out.
London's Overground network is undergoing a #rebrand, aiming to enhance user experience and share the city's vibrant history. Saffron's Morgan Holt shared insights on the impact of replacing the railway's iconic orange colour with @Creativepool. creativepool.com/magazine/featu…
How can Japan craft and promote its unique brand to continue engaging a global audience? Access insights from Saffron’s Jacob Benbunan and Shunichi Tokura, commissioner of the Japanese Agency for Cultural Affairs, in @NikkeiAsia's Unlock The Real Japan: saffron-consultants.com/journal/delive…
What do 23 years make? For us, it’s the relationships with clients and colleagues and creating memorable brands that stand the test of time. Thank you to everyone who has added their dash of spice to help make us who we are today. Happy birthday Saffron.🎈
Saffron’s Morgan Holt shared his perspective with @MT_editorial on why brands making promises with optimism aren’t naive, they’re the ones built to have the most impact.
Saffron’s Morgan Holt shared his perspective with @MT_editorial on why brands making promises with optimism aren’t naive, they’re the ones built to have the most impact.
How do you run the marathon, get something over the line, and not take yourself too seriously along the way? Our Chief Creative Officer Gabor Schreier shares his career and what it takes to build a resilient creative culture with @Creativepool. creativepool.com/magazine/leade…
The @wef estimates it will take another 130 years for us to see gender parity. For #IWD2024, we’re highlighting some of the women and organisations getting a head start. Learn more: saffron-consultants.com/journal/intern…
Walk the talk. Put words into action. Practise what you preach. Saffron’s Luz Erhardt spoke with @creativebrief ahead of #InternationalWomensDay about brands proving their commitment to women and #womenleaders delivering on promises of tangible impact. creativebrief.com/bite/thought-l…
We were at @MWCHub in Barcelona last week to help GMS launch their new brand identity we created together, and to check out some of the next big things in tech and connectivity. Read more: saffron-consultants.com/journal/gms-un…
We’re hiring in Madrid and London! 🚀 We’re looking for a Digital Marketing Manager and Client Manager in Madrid and a Digital Designer based in either Madrid or London. Interested? Visit our Careers page: saffron-consultants.com/careers
In a new article for @Adweek, Saffron’s Morgan Holt lends his take on @MDLZ's purple packaging power struggle and why its link to #memorability means serious business.
In a new article for @Adweek, Saffron’s Morgan Holt lends his take on @MDLZ's purple packaging power struggle and why its link to #memorability means serious business.
City Brand Barometer 2023, Business edition is now available in Japanese. Discover Japan’s strongest city business brands and mobility’s role in memorability with insights from @AstaraMobility: saffron-consultants.com/journal/cbb-20…
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Sunil Sharma @SunilSharmaCo
9K Followers 1K Following Managing Director of Techstars Toronto, Co-Host Collision Conference. Pre-Accelerator @ Founder Institute. 600+ startup investments w/equity Proud 🇨🇦Fast Company Middle East’s inaugural Innovation by Design Summit kicks off in Doha! Join us as we delve into the intersection of art, architecture, design, and sustainability, uniting global and regional industry leaders, visionaries, and creatives here at Doha Design District.
Can we adopt sustainable new-age materials? Some of these crucial questions will be answered at Fast Company Middle East’s Innovation by Design Summit on April 24, 2024 at Doha Design District in partnership with @MsheirebDoha. Register for 2025: bit.ly/3xKNG00
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What have you got to smile about? buff.ly/3TIqok3
London Underground bids farewell to the iconic orange on the Underground! Welcoming a vibrant transformation with six new lines this autumn, each telling unique #stories of #history and #diversity. Learn more with Morgan Holt, CSO @saffronbc here- creativepool.com/magazine/featu…
Can Stanley avoid the ‘Ugg trap’? Only if it can embrace the silly dlvr.it/T40zXc #Marketing #Advertising
Design isn't just about aesthetics—it's about transformation. Join the #InnovationbyDesign Summit at Doha Design District on April 24, 2024 in partnership with @MsheirebDoha. Click here to register: bit.ly/3SpoVNT #FCDesignSummit #IBD2024Doha #DesignInnovationDoha
@saffronbc Os invitamos a conocer la web y el contenido del CBB2023, donde podréis descubrir aquellas capitales que están utilizando su marca para sobresalir en el mundo de los negocios, que es el enfoque con el que Saffron ha abordado esta edición. …randbarometer.saffron-consultants.com
@saffronbc Ya el año pasado Ophion se encargó de la versión digital de este informe sobre la proyección de marca de las principales ciudades de todo el mundo que la consultora realiza desde 2008. En esta ocasión se ha realizado una solución definitiva para futuras ediciones del informe.➕
Nos gusta sacar pecho de las cosas bien hechas. Por eso os dejamos por aquí el último trabajo de nuestra spin-off Ophion para @saffronbc: el desarrollo de la web de su CBB, City Brand Barometer. ➕
Os presentamos al jurado de la II Edición de los Madrid Open City Awards 👌 Estamos trabajando para hacer un gran evento a la altura de los #galardonados El jurado reconocerá su aportación al posicionamiento internacional de Madrid. 📅 El 5 de febrero conoceremos sus nombres.
Madrid Open City Awards II Edición Conoce a los ganadores: madridopencity.org/madrid-open-ci… ¡Enhorabuena a todos! ✨👏 @MADRID @ComunidadMadrid @investinmadrid @CBRE_es @Savills_es @Adif_es @ferrovial_es @FCC_Group @PwC_Spain @AstaraMobility @MuseoThyssen @Endesa @WPP @fundacionalapar
Today is my last day at Saffron and my amazing design team customised one of my favourite wines as a goodbye present. Thank you all for this amazing journey together. I will miss you all ❤️✨.
📲 Hoy en @agolpedebit nos acercarnos al emprendimiento joven de la mano de Carlota Porta y @GregoireAsselin, fundadores de Kaoiri Estudio 🔸También indagamos en la importancia de registrar una marca con Alfredo Fraile, director ejecutivo de @saffronbc rtve.es/a/7053861/
Escúchalo en todas las plataformas de audio: 🎧iVoox: ivoox.com/24-marca-pais-… 🎧Spotify: open.spotify.com/episode/0GU4ST… 🎧Apple Podcast: podcasts.apple.com/es/podcast/24-…
"Los gobernantes deberían ser conscientes del poder de una marca país. Cuanto más estadista eres, más te preocupa". Te recordamos que puedes escuchar nuestro último episodio de El Elefante Verde💚, con @JacobSaffron, CEO y co-fundador de @saffronbc sobre el concepto #MarcaPaís.
Nueva York encabeza el ranking de las 100 grandes ciudades analizadas en el #CityBrandBarometer 2023, ¿qué la hace tan atractiva? ⬇️ #XPRAmerican #Business @saffronbc @AstaraMobility xpramerican.com/2023/10/30/nue…
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