According to @gwidotcom, the amount of consumers who list the environment as a key factor in their purchasing decisions has fallen. Out of 1.8M surveyed (ages 16 to 64), the amount of people who expect brands to be eco-friendly has dropped from 40% in 2020, to 35% in 2022.
According to @gwidotcom, the amount of consumers who list the environment as a key factor in their purchasing decisions has fallen. Out of 1.8M surveyed (ages 16 to 64), the amount of people who expect brands to be eco-friendly has dropped from 40% in 2020, to 35% in 2022.
@SarahLevinger @gwidotcom Harsh reality. If a brand can manage to align incentives to 'do good' with price/speed for consumers they win - any examples @sebkipman ?
@LukePLatimer @SarahLevinger @gwidotcom Thanks for the tag! Would need to think on this one. One brand that comes to mind is Patagonia who aligned doing good into their core brand identity which no doubt incentivizes a certain customer group to by. Not directly price/efficiency — leave that with me 😃