Teresa Fernandes @tfernandes9
Assistant Professor @ University of Porto Editorial Board @ Services Marketing Quarterly Joined February 2015-
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Discover the power of frontline employees' adaptive behaviors with special requests—boosting customer gratitude and positive outcomes like advocacy and feedback. For valuable insights, read the full article at: tandfonline.com/doi/full/10.10… #MarketingTwitter #MarketingResearch
Check our article in JCM Special Issue on "Consumer Privacy in the Technological Era". Listed in the WHO COVID-19 Research Database! emerald.com/insight/conten…
Finally out! Our article has just been assigned to JSM Special Issue on "Brands in the digital world: challenges and perspectives". Check our latest research @tandfonline! tandfonline.com/doi/full/10.10…
Curso superior português rende menos do que secundário em 12 países da UE publico.pt/2022/06/21/eco…
Not that I am such a big Apple fan, but I love this ad on data privacy! . youtube.com/watch?v=NOXK4E… . . #Privacy #ConsumerPrivacy #CDR #CorporateDigitalResponsibility #DataPassport #DataPass #DataPassNetwork #PDA #PersonalDataAccount #GDPR #GeneralDataProtectionRegulations #CCPA
Understanding drivers and outcomes of lurking vs. posting @JMM_news: What do ‘lurkers’ get out of Twitter? popsci.com/technology/pew…
Unusual. Bizarre. Outlandish. No matter how wacky, fulfilling customers' requests pays off. Grateful customers will reciprocate with recommendations, tolerance to failures or price increases and helpful feedback. Check our latest research @tandfonline tandfonline.com/doi/full/10.10…
ONLINE FIRST in #JBM: Social media brand engagement in the context of collaborative consumption: the case of AIRBNB by @schivinski @brandinguzman et al. Access here: link.springer.com/article/10.105…
Happy to share my latest coauthored publication. Thank you @schivinski Daniela Langaro, and Teresa Fernandes for the invitation collaborate! rdcu.be/b6VSn
For those building and growing their brands on social media, our new paper in the Journal of Brand Management explains how to better use brand image to generate clicks, shares, likes, and creation of content. The article is still freely available online: lnkd.in/gGdBpXq
New article: Understanding drivers and outcomes of lurking vs. posting #engagement behaviours in #social #media-based #brand communities, by Teresa Fernandes & Ana Castro tandfonline.com/doi/full/10.10…
Many of us automatically “agree” to online Terms & Conditions. Fernandes & Pereira found that such privacy disclosures can indeed become habitual. However, for more sensitive information (banking, healthcare), even habitual disclosers hesitate before automatically agreeing.
It’s easy to form #habits to automatically share information with the websites we visit. Fernandes & Pereira found that older people share more out of habit than younger ones, even sensitive information. So, older internet users have to be vigilant about inadvertent disclosure.
(2/3) Influencers with visible tattoos received higher ratings of trustworthiness, expertise, and how likely people are to follow them or recommend them to others. This is probably because they are seen as more unique and authentic.
New research: The Tattoo Premium Effect Social media influencers with tattoos are more effective. Why? 👇 (1/3)
(3/3) The positive effect is strongest among young adults, and contrasts with previous research in more traditional channels (e.g. TV), where this may still not apply. Full research: doi.org/10.1016/j.jret…
Happy to share my latest coauthored publication @jrcs. Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness by @tfernandes9, Heather Nettleship, and Luisa Helena Pinto. authors.elsevier.com/a/1eTfM3SU%7EV…
The number of UK millennials who sat on the sidelines for this vote is unbelievable.
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134 Followers 135 Following Sou um pouquinho de tudo que vivi até hoje!
ibetup @Ibetup_official
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Journal of Marketing ... @JMTPSocial
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340 Followers 21 Following The editors of the Journal of Services Marketing are Professor Steve Baron and Professor Rebekah Russell-Bennett @DrBekMarketing
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TechCrunch @TechCrunch
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690 Followers 494 Following Associate Professor of Marketing at @TilburgU, Russian married to a Cypriot, living in the Netherlands after living in the US, after living in France
ADWEEK @Adweek
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Dwayne D. Gremler @ddgremler
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Prof K Heinonen @KEH75
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JSR @JSR_Updates
198 Followers 0 Following The Journal of Service Research (JSR) is a top scholarly journal of the interdisciplinary, international services research community.
Lia Patricio @lialimapatricio
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Francisco Guzmán (he... @brandinguzman
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MSI @MktgScience
5K Followers 956 Following New research and insights on marketing practice from the Marketing Science Institute.
Jochen Wirtz @JochenWirtz
783 Followers 214 Following I am passionate about #ServicesMarketing, #ServiceManagement, #Service, #CustomerService, #AI, #IntelligentAutomation, #ServiceRobots, and #Platforms
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2K Followers 3K Following Professor. BI Norwegian Business School American Marketing Association (AMA) Sheth Foundation Tweets are my own.
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