Kevin Jon @thekevinjon
Building YT channels for B2B founders & execs: https://t.co/G9cPsb2nik | Track & boost sales @funnelyoutube | Gym/Muay Thai Fanatic subscribepage.io/c2cb2b Build a YouTube channel (fast) Joined October 2011-
Tweets5K
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Followers6K
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Likes4K
Used to measure success by views and subscribers. Always felt behind, discouraged, never good enough. Then I shifted to measuring success by customer impact. New success metrics: → How many people did I help today? → How many problems did I solve? → How many positive…
Spent hours creating "professional" thumbnails. Clean design. Perfect text. Brand consistency. Click-through rate: 2.3% Then I tested something different: Problem-focused thumbnail showing specific outcome. New click-through rate: 4.7% The difference: Stopped designing for…
"Consistency requires daily filming." This myth burns out more creators than any other YouTube advice. I film 5 videos in one focused session, then edit and schedule them across 5 weeks. Batch production benefits: → Deeper focus without constant setup/breakdown → Consistent…
Most "YouTube gurus" are teaching you wrong... They say: "Focus on thumbnails and titles" Reality: The creators making $100K+ focus on what happens inside the video. I call it the Video Conversion Blueprint - it turns regular content into a lead-generating machine. No fancy…
"You need professional equipment to be taken seriously." Spent $5,000 on cameras, lights, mics, editing software. My "professional" videos got fewer views than my competitor's iPhone videos. The brutal truth: Equipment doesn't create subscribers. Value does. MrBeast's first…
"I need better equipment." "I need more subscribers." "I need viral content." Wrong. Wrong. Wrong. 99% of new YouTubers fail because they optimize for the wrong metrics. They chase: → Views over value delivery → Subscribers over customer conversion → Viral moments over…
Investor offered $2M for 40% of my AI-powered SaaS. I said no. Here's why: AI companies aren't just worth more. They scale infinitely faster. Traditional SaaS scaling constraints: → Customer support team growth requirements → Feature development resource limitations →…
AI isn't just improving software. It's making most software unnecessary. The consolidation wave coming: → AI assistants replacing multiple specialized tools → Natural language interfaces eliminating complex UIs → Automated workflows replacing manual SaaS processes →…
Everyone obsesses over Monthly Recurring Revenue (MRR). The metric that actually predicts long-term success: Time to First Value (TTFV). If customers don't achieve meaningful value within their first session, they're 85% likely to churn within 90 days. My TTFV analysis across…
"Real developers use code." This elitist mindset is bankrupting development agencies while no-code founders build million-dollar SaaS companies. The no-code tools that changed everything: → Bubble for complex web applications → Zapier for workflow automation → Airtable for…
Charged $29/month for 18 months. Revenue plateau at $12k MRR. Changed pricing to $297/month. Revenue hit $60k MRR in 90 days. Same product. Same features. Same target market. The psychology shift that changed everything: Low prices attract price-sensitive customers who: →…
"Build what customers want" is the worst SaaS advice ever. Customers don't know what they want. They know what problems they have. For 2 years, I built every feature customers requested: 47 different features Confusing user interface Slow product performance $2,300 monthly…
Every morning for 7 years: 30 minutes writing down everything I'm grateful for. Not because I read it in a self-help book. Because gratitude creates clarity. When you focus on what's working, you see opportunities to do more of it. When you focus on what's broken, you see…
100% of our clients watched my YouTube channels before buying from us: Sales call 1: what do you guys do? How can you build a yt channel for my company? How many leads will I get? How much effort is it? What's the price? Can I cancel? Can you guarantee results? Oh can you show…
Broke mindset: "How can I save money?" Wealthy mindset: "How can I create value?" The transformation wasn't about tactics or strategies. It was psychological. Poor thinking focuses on scarcity: cutting costs, avoiding risks, protecting what little you have. Rich thinking…
Customer said: "Your solution is too complicated. I just need something simple that works." I was offended. "But the complexity provides more value!" She replied: "I don't need more value. I need less confusion." That rejection led to my most profitable product: A simplified…
Tried every productivity system for 5 years: Getting Things Done, Bullet Journaling, Time blocking, Pomodoro Technique, Eisenhower Matrix. None worked consistently. The breakthrough came from asking: "What if I stop trying to be productive and start trying to be effective?"…
Spent $5,000 annually on business books for 3 years. Applied maybe 5% of what I read. Most concepts were too generic or didn't fit my specific situation. Then I shifted to reading something more valuable: Customer feedback, support tickets, and cancellation surveys. The…
Everyone obsesses over Overview tab in YouTube Analytics. The tab that actually predicts business success: "Reach." Specifically, the "Traffic source types" breakdown. The golden metric: YouTube Search percentage. High YouTube Search traffic = evergreen business asset High…

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