Data Geek Guy @datageekguy
10 years working at Agency and Brand. 12 years as Independent Consultant. Living in Cornwall... Joined August 2020-
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š¢If you want actual people to actually watch your ads, you canāt beat video with default sound on. š§µ
If you still use attribution to decide how to allocate budget across channelsā¦ make 2024 the year you stop it. Itās understandable if you do, and you wouldnāt be alone. Because once you start using it, itās sticky. š§µ
Something I saw on LinkedIn but I thought I would share it on here too: "Data analytics over-relies on past data and the Insights have a limited shelf life. It canāt reveal impending disruption in customer behaviours or markets." What are your thoughts?
To the best fans in baseball, You make Wrigley Field the Friendly Confines.
Formula 1's growth under Liberty Media will be studied for decades. Formula 1 Annual Revenue ā¢ 2017: $1.8 billion ā¢ 2023: $3.2 billion (+78% since 2017) Average F1 U.S. Per-Race Viewership ā¢ 2017: 538,000 ā¢ 2023: 1.11 million (+106% since 2017) Formula 1 Enterprise Valueā¦
Congrats to my friend @darrenrovell on the launch of his new collectibles media company @cllctMedia! Collectibles have exploded over the last few years and now there is a media company covering it 24/7. Check out the website at cllct.com
Brands are multipliers, not assets in themselves Brands act to accelerate the value of a business model rather than being assets in themselves. Framing brands as standalone assets will simply serve to alienate finance. ow.ly/PmgF50R4rTJ
How marketers are conveying brand value Whether relying on valuations from consultancy groups, analysing pricing power or opting for bespoke metrics, there is no set definition on how to judge brand impact. ow.ly/h5Np50R7I3A
Just Eat is investing in how it measures effectiveness and positions its marketing function for success as it looks to become the UKās āmost lovedā delivery brand, says UK marketing director Victoria Gold marketingweek.com/just-eats-critā¦
Proper leadership
Saw this crop up on my LinkedIn feed. My first thought was why would you want to be so vocal about how much you have generated as we all know revenue is vanity and profit is sanity. There is so much more to unpack here, don't always believe what you read
How brands can overcome the confidence gap in marketing effectiveness Recessions often lead brands to retrench into short-term tactics and performance media, but thereās now more data than ever to inform the most effective plan for you. marketingweek.com/how-brands-canā¦ #spon @kantar
Hereās what a $7 million Super Bowl commercial can get you on other platforms, per @Digiday: Twitter: 2.3 billion impressions Instagram: 2.3 billion impressions YouTube: 2.2 billion impressions TikTok: 1.64 billion impressions Netflix: 127 million impressions What's your pick?
.@PepsiCo: Brand investment is driving topline growth PepsiCo expects to see 6% revenue growth in 2023, despite the āvolatileā macroeconomic market. marketingweek.com/pepsico-brand-ā¦
Inside @DiageoGBās āliving and breathingā marketing effectiveness culture The company behind Guinness and Johnnie Walker ābakes inā marketing effectiveness within its way of brand-building... marketingweek.com/inside-diageo-ā¦
Fact: foreplay happens before anyone sets foot in the bedroom.
It may feel counterintuitive for marketers to consider increasing spend in the current climate. Amid a spiralling cost-of-living crisis in the UK, there are already signs of a slowing rate of growth in core media channels. marketingweek.com/how-marketers-ā¦ #spon @nielsen
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game. marketingweek.com/airline-marketā¦
Here's why @Deliveroo is pulling back on marketing spend over the second quarter of 2022 unlike its rival Just Eat. ow.ly/6FVs50KhP1C
Good data chat
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