Matthew Hook @matthewadamhook

Strategy Consultant & Owner/Director @ Hook Strategy. Business, media, advertising, cold sea swimming, politics, music and time travel. hookstrategylimited.com London Joined April 2010

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Matthew Hook @matthewadamhook

2 years ago

I just don't know how my friends who are reasonable Conservatives can knowingly vote for a party with Suella Braverman at the helm. She is totally irresponsible, knowingly, again and again and again.

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It's just amazing watching Conservatives reacting to the results today, and concluding that what they need to do is a lot more of what they are already perceived as doing. It's a great object lesson in filter bubbles at work.

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Matthew Hook @matthewadamhook

2 years ago

Funny.

Alistair Barrie is on BlueSky @AlistairBarrie

2 years ago

Funny.

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Matthew Hook @matthewadamhook

2 years ago

This is a microcosm of the sickly weirdness of modern news.

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Matthew Hook @matthewadamhook

2 years ago

Starmer is going to be an excellent Prime Minister.

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Matthew Hook @matthewadamhook

2 years ago

This is absolutely superb.

Roman Kemp @romankemp

2 years ago

This is absolutely superb.

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Matthew Hook @matthewadamhook

2 years ago

'I won't comment on speculation'* *until I know I can command an audience that won't ask questions

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Matthew Hook @matthewadamhook

2 years ago

One thing I know for sure after this week in politics is that we've got spades in the ground

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Jonathan Pie @JonathanPieNews

2 years ago

OK, I’ve changed my mind about politicians going on reality TV shows, can we do this every week?

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Matthew Hook @matthewadamhook

2 years ago

Honestly, how shit a manger was Phil Neville...

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Matthew Hook @matthewadamhook

2 years ago

Would totally listen to this.

Michael Spicer @MrMichaelSpicer

2 years ago

Would totally listen to this.

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Matthew Hook @matthewadamhook

2 years ago

Has any piece of data ever been as over-interpreted as this close by-election in Uxbridge?!

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Matthew Hook @matthewadamhook

2 years ago

Damn, should have phoned Stokesy and let him know I was happy to bat at 3.

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Matthew Hook @matthewadamhook

2 years ago

Test cricket at its best is just the best sport by miles.

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Simon HB @norock

2 years ago

There's a certain irony in the Worlds Most Insufferable Headteacher getting herself in another total mess because she misidentified a reference to Aslan, who is a cat, as a person

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Matthew Hook @matthewadamhook

2 years ago

Well, I thought the Arctic Monkeys show was pretty cool, having never been that into them, but I’ve got no idea what it’s doing on a Glastonbury Friday night.