defne gencler @omgitsdef

We help SaaS and AI startups generate demand and accelerate sales with content that supports every stage of the customer journey ➡️ laurelleaf.co Amsterdam, The Netherlands Joined April 2009

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defne gencler @omgitsdef

2 days ago

There's a fallacy going on in the startup/VC world that more content = better. I see Heads of Marketing who say they're shipping 5 blogs a week and want to double that. Then I look at the blogs they've published, and they're absolute garbage. No one reading them gets any value…

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defne gencler @omgitsdef

3 days ago

One thing you can't do as an agency owner is make your client's internal chaos your own. We work with startups all the time where processes aren't defined & everything feels urgent. But it's not on me to carry the burden of that stress. Otherwise, I'd quite literally lose my…

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defne gencler @omgitsdef

3 days ago

I used AI search to compare two products the other day, and it was so enlightening, I realized I didn't need either of them

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defne gencler @omgitsdef

5 days ago

It’s crazy to be in a spot with my agency where I’m finally saying no to work that isn’t aligned with where we’re going. But to get here, I had to say yes first. You don’t just start off in that position, you have to work your way up to it.

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defne gencler @omgitsdef

a week ago

Lmao just saw a post looking for “cracked web designers” and the first requirement was “insanely good at writing copy” ??? 😂😂😂 bro you’re hiring for a different job

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defne gencler @omgitsdef

a week ago

Anyone know any email marketing specialists? Our client needs support with lifecycle marketing, campaign planning, automation, analytics, and integrating email with broader content and demand gen efforts. hmuuuuu

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defne gencler @omgitsdef

a week ago

Me touching grass

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defne gencler @omgitsdef

3 weeks ago

Everyday you learn something new about a customer is a day well spent

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defne gencler @omgitsdef

3 weeks ago

Last week, I asked B2B marketers what their biggest challenge was when it came to creating content. Turns out that most teams were focused too much on execution with no clear strategy to guide them. That looks like: – Chasing deadlines instead of buyer needs – Hitting…

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defne gencler @omgitsdef

3 weeks ago

If you're a startup marketer under pressure to ship fast, don't hire a full-service agency. Here's why: An agency that says they do everything under the roof usually tacks these all on together. What's more? They're underpaying some writer to churn out AI-generated text and…

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defne gencler @omgitsdef

3 weeks ago

Speed > perfection. I see this advice play out everywhere in B2B marketing. Here's why it's flawed: We can only optimize for speed if we already know what “good” looks like. Right now, too many teams are: - Shipping content that skims the surface - Producing assets that lack…

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defne gencler @omgitsdef

3 weeks ago

I get why startups sometimes put copy last in a website redesign. Budgets are tight, timelines are short, and design feels like the part everyone notices first. But here’s the truth: the words on the page are what actually move buyers to act. That’s why, when copy is treated…

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defne gencler @omgitsdef

3 weeks ago

This one AI-powered tool helps my agency go from content → ready-to-go landing page instantly: My biggest hack this year? Finding @LandingRabbit . (Thanks, @tonihopponen !) As an agency serving Seed to Series B startups, we have to ship content fast. The problem? That content…

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defne gencler @omgitsdef

3 weeks ago

AI killed TOFU content. But now there's a new problem on the block: 99% of people don't even know how to write BOFU content. BOFU comparison pages aren’t: ❌ Thinly veiled sales pitches for your product ❌ One-sided “choose us” write-ups without a fair comparison ❌…