Nick Hoadley @NickHoadley1
Planning Director, Arc London. Shopper & Retail Marketing. London, England Joined September 2018-
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Following159
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Brits lack financial savvy and obsessed with instant gratification. People need to be taught the miracle of compound interest and how even small sums can add up to a big difference campaignlive.co.uk/article/brits-… via @Campaignmag
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When I retire I just want to watch County Cricket in the sunshine in places like the IOW BBC Sport - County Championship: Hampshire go second with victory over Notts at Newport bbc.co.uk/sport/cricket/…
There are brilliant ads, ads you don;t notice and ads that have you scrabbling for the mute button. OnTheMarket I'm looking at you
It's hilarious that conference speakers are calling the future of retail "individual level personalisation and smart targeting" rather than having enough tills open or a call centre that's actually helpful
Went to @BootsUK pharmacy with minor skin condition around the eye. was recommended own brand simple eye ointment and "oh, that will be £33. We've had some stock issues". Seriously?
The new Asda Xmas ad doesn’t give any real clue on the direction they are going to take the brand
Interesting, but i would like to see frequency data, as in "use regularly" versus "used twice for the novelty then forgot about it"
Interesting, but i would like to see frequency data, as in "use regularly" versus "used twice for the novelty then forgot about it"
I drive a Jaguar and think Eva Green is the most beautiful woman alive, but still can't past the epic clunkiness of "taking your Jaguar for a walk"
These would be the same CEOs that outsourced and defunded call centres so that the most common CX is being kept on hold
A grateful world rejoices
Nick Hoadley retweeted
The sandwich equivalent of the worst Christmas ever.
How is it that advertising knows you have to see a message several times for it to register, but shopper marketers think shoppers will notice fine changes between bits of POS?
Difficult to do a TV ad about a TV show that isn't just a trailer, but I love @droga5 's Vikings and Jack Ryan work for Prime
Always thought that Sears should have been Amazon. It invented home shopping, had the logistics capability and customer relationships.
Always thought that Sears should have been Amazon. It invented home shopping, had the logistics capability and customer relationships.
Has anyone ever asked whether Accenture is really a parody consultancy?
Has anyone ever asked whether Accenture is really a parody consultancy?
Great talk by @rshotton at @PublicisLondon tonight. Mind opening and highly enjoyable. Though it may be my unconscious bias talking
Sounds impressive, but online's share of UK grocery sales still only 6.4% and growing slowly retailtimes.co.uk/onlines-share-…
Sounds impressive, but online's share of UK grocery sales still only 6.4% and growing slowly retailtimes.co.uk/onlines-share-…
Based on Facebook metrics, the perfect FB would be a logo flashing for three seconds
Shopper agencies spend a lot of time on insights into how the world of shopping is changing without showing what their role is and how they will add value.
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